PMRB’s incoming 2012 President is used to soaring the heights, literally. After earning her Economics degree from Assumption College-Makati in 1987, Coy Ledesma embarked on a 9-year career as an international flight stewardess at Philippine Airlines.
Coy’s shift to real estate is an interesting story of a wife and mother who wanted to spend more time with her young family.
In 1994, Coy started with project selling while holding on to her job as an international flight stewardess. With the support of her husband Dice, Coy gradually made the transition to real estate; she passed the licensing exam in 1996 and in 1998 went full-time as a broker.
Gracious, intelligent and articulate, Coy can readily win support as President in steering PMRB--PAREB’s Best Board-- towards greater achievements.
Read more about Coy here.
· What is your educational background?
Graduated from Assumption College (San Lorenzo Village, Makati City) BA - Economics 1987 went straight to flying with Philippine Airlines for 9 years (1987 - 1996).
· What were you considering as a career when you were in high school or in college? Was considering going into export business, it was in line with BA - Economics or go into stock brokerage.
· What was/were your first job/s prior to your shift to real estate?.... was an international flight stewardess with Philippine Airlines, started getting into real estate 1994-1996, part time, doing project selling... during the Asian contagion 1997 when real estate market was at its bottom, had a stint with advertising and IT, and went back into real estate 1998, as a real estate broker doing leasing and sales, niche was Salcedo Village, Makati City. Took real estate license exams December 1996.
· What were you reasons for shifting to real estate? Needed to do something more, that would give me the flexibility of time between work and family, our daughter during those years was only around 5 years old.
· How did you prepare for your shift? ... by dipping my other foot in the real estate thru project selling while flying at the same time.
· What would you consider to be your major achievement or most memorable experience in your real estate practice? … most memorable achievements are the relationships that we build with our clients, it transcends from a client-broker relationship to close friends.... we normally meet up with them whenever we visit their place of domicile or them come visit us here in Manila and some even stay with us at home rather than staying in hotels or units they bought.
· What would be one major piece of advice you would want to share with someone who is considering to shift to real estate?.. have a teachable attitude as there may be a long even sharp learning curve ahead during the shift: 2 key points to value: relationships with clients and brokers & integrity at all cost.
· What other details about yourself would you like your fellow brokers and your clients to know? To fellow brokers ... If you want your real estate practice to soar and fly... join Pasay-Makati Realty Board (PMRB) and learn from the seasoned real estate brokers, who would and could readily help and assist with concerns, form your core network of brokers within PMRB that you could comfortably work and grow with, experience the sense of family & camaraderie, and grow with the organization as we go beyond borders for 2012.
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